As we become increasingly tied in our Middle East venture, China keeps expanding in Africa. It looks to me that they keep their eyes on the ball. The outcome is that their currency is strong and our is weak.
A strong currency provides a formidable strategic advantage when a country wants to expand its business worldwide. CAIRO, Nov. 5 (Xinhua) -- Chief of a Chinese car maker announced here on Monday that one more brand model of his company came into the Egyptian market for the first time as an important step forward for the company's international marketing strategy. Liu Zhigang, President of China's Shenyang Brilliance Jinbei Automobile Co. Ltd, made the announcement at a press conference held Monday in the Egyptian capital of Cairo, saying his company has made great efforts on enlarging international market. Following several models' well selling in Egypt during past years, the introduction of Brilliance Splendor into the Arab country is another major step for the Chinese car company to advance its marketing strategy in the Middle East and Africa, said Liu.
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George Dagnino, PhD
Editor, The Peter Dag Portfolio
Since 1977
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